How Much Are You Really Paying for Leads?
Angi, Thumbtack, and HomeAdvisor charge Per-lead platforms can make costs hard to predict. TLC uses flat monthly Featured placement on local directory pages.
How lead platforms work today
How TLC works
Simple placement model
Pay-per-lead costs can add up before
a contractor closes a job.
Many contractor marketplaces bill around individual lead opportunities. That can be useful for some businesses, but it can also make monthly spend harder to forecast.
TLC is different because Featured placement is a flat monthly listing upgrade. Homeowners can review your profile, see your public rating and contact details, and call or submit a request.
We do not guarantee lead volume. The value depends on local demand, page visibility, profile quality, and whether homeowners in your area are ready to reach out.
Side-by-Side
Real features. Real pricing. No spin.
| Feature | TLC | Angi | Thumbtack | HomeAdvisor |
|---|---|---|---|---|
| Monthly cost | $49 flat | Variable | Variable | Variable |
| Per-lead fees | $0 | Often | Often | Often |
| Featured placement | ||||
| Shared leads | No per-lead resale | Varies | Varies | Varies |
| Real Google ratings | ||||
| Pay-to-play rankings | No | Yes | Yes | Yes |
| Homeowner calls directly | ||||
| Contract required | None | Annual | None | Annual |
| Free for homeowners | ||||
| Town-level targeting |
Marketplace pricing and sharing rules vary by platform, trade, location, and account settings.
Why Contractors Are Switching
The Lead Fee Trap
Per-lead pricing can make spend rise before a job closes, especially when requests are not a strong fit.
Featured Local Placement
TLC gives contractors a stronger public listing on relevant trade and town pages, with priority placement when available.
They Call You Directly
Homeowners can see your public phone number, review your listing, and contact you directly.
Compare the Cost Model
Per-lead billing and flat placement behave very differently.
Angi / HomeAdvisor
Trusted Local Contractors
Common Questions
How is TLC different from Angi?
Angi is generally built around per-lead marketplace activity. TLC is built around local directory visibility and flat monthly Featured placement. Homeowners see your public listing details and can contact you directly.
What do I get for $49/month?
Featured placement adds a gold badge, priority placement, prominent phone display, website link, photos, a custom description, and lead alerts for matching homeowner requests.
Is there a contract?
No. Cancel anytime. We also offer an annual plan at $399/year (save $189) if you want to lock in your spot.
What if there aren't many leads yet in my town?
Lead volume is not guaranteed. Results depend on local demand, page visibility, listing quality, and whether homeowners in that trade and town submit requests.
Can I be Featured in multiple towns?
Yes. Each town is a separate Featured spot at $49/month. Many contractors cover 3–5 nearby towns for $150–$250/month total.
I already rank well on Google. Why do I need this?
Great — your Google Business Profile should remain your main local presence. TLC can add another public listing surface for homeowners comparing local options.
Check Featured Placement
for Your Town
Featured availability depends on the trade, town, and current listing coverage. Start with the area where your business is strongest.
Get Featured — $49/monthNo contract · Cancel anytime · Free basic listing available