How Much Are You Really Paying for Leads?
Angi, Thumbtack, and HomeAdvisor charge $50–$150 per lead — then share it with 3–5 other contractors. There's a simpler way.
How lead platforms work today
How TLC works
Real contractor, real numbers
“I was spending $1,200 a month on Angi
and closing maybe 2 jobs.”
That's a real number from a roofer in Westchester County. He'd get 15–20 “leads” a month, but half were tire-kickers who never picked up the phone. The other half were already talking to four other roofers from the same platform.
The math: $80/lead × 20 leads = $1,600/month just to get phone numbers. Then you're competing on price against contractors who paid for that same number. Close rate? Maybe 20%. That's $400 per closed job — before you've bought a single nail.
We built Trusted Local Contractors because the model is broken. One flat fee. Exclusive placement. Homeowners contact you directly. That's it.
Side-by-Side
Real features. Real pricing. No spin.
| Feature | TLC | Angi | Thumbtack | HomeAdvisor |
|---|---|---|---|---|
| Monthly cost | $49 flat | $300+* | $200–600* | $300+* |
| Per-lead fees | $0 | $15–$100+ | $8–$100+ | $15–$100+ |
| Exclusive placement | ||||
| Shared leads | Never | 3–5 pros | Up to 5 | 3–4 pros |
| Real Google ratings | ||||
| Pay-to-play rankings | No | Yes | Yes | Yes |
| Homeowner calls directly | ||||
| Contract required | None | Annual | None | Annual |
| Free for homeowners | ||||
| Town-level targeting |
*Estimated monthly spend based on typical contractor usage. Actual costs vary by trade and location.
Why Contractors Are Switching
The Lead Fee Trap
Lead platforms charge $80 per phone number, then sell it to 4 other contractors. Your close rate drops to 20%. You're paying $400 per closed job in fees alone.
Exclusive, Not Shared
On TLC, there's one Featured spot per trade per town. No bidding wars. When a homeowner finds you, you're the only contractor they see. Close rates go through the roof.
They Call You Directly
No app notifications. No platform middleman. Homeowners see your real phone number and call you. You keep 100% of every job with zero platform cut.
Do the Math
Same 20 leads per month. Very different costs.
Angi / HomeAdvisor
Trusted Local Contractors
Common Questions
How is TLC different from Angi?
Angi charges per lead and shares each lead with multiple contractors. TLC charges one flat monthly fee and gives you exclusive placement for your trade in your town. No shared leads, no bidding wars. Your real Google rating is what homeowners see — not a pay-to-play ranking.
What do I get for $49/month?
You become the only Featured contractor for your specific trade and town. Gold badge, top placement, your phone number displayed prominently, website link, photos, and a custom description. Homeowners contact you directly — we never sell or share their info.
Is there a contract?
No. Cancel anytime. We also offer an annual plan at $399/year (save $189) if you want to lock in your spot.
What if there aren't many leads yet in my town?
Our pages rank for searches like 'plumber in White Plains' or 'roofer in New Rochelle.' As organic traffic grows, you're already in position. Early adopters lock in their town before competitors — once a Featured spot is taken, it's taken.
Can I be Featured in multiple towns?
Yes. Each town is a separate Featured spot at $49/month. Many contractors cover 3–5 nearby towns for $150–$250/month total.
I already rank well on Google. Why do I need this?
Great — your Google rating is what we show. TLC gives you additional visibility on a directory that targets long-tail local searches. Think of it as another channel bringing you leads, not a replacement for your Google Business Profile.
Lock In Your Town
Before Your Competitor Does
One Featured spot per trade per town. Once it's taken, you wait. Early contractors get the best positions and first-mover advantage.
Get Featured — $49/monthNo contract · Cancel anytime · Free basic listing available